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  • Writer's pictureAndrew Miln

Can't We All Just Get Along? Building Relationships Between Agents, Landlords, and Tenants

Updated: Apr 18


In the challenging world of property management, harmony among agents, landlords, and tenants is the elusive key to success. But fractured relations have long plagued this ecosystem which has ultimately created a negative perception of the services provided by agents. The discontent is visible with landlords resenting agents for their fees and subpar service quality, tenants feeling disregarded and disrespected, and agents drowning in the quagmire of resolving incessant customer complaints and issues. It's a vicious cycle that drains resources, time, and energy.


We surveyed over 100 agents who said their number one challenge revolves around tenant/landlord issues. The contact with tenants and landlords is predominantly rooted in negative experiences or problem-solving scenarios. This constant firefighting leaves agents with little bandwidth to focus on strategic growth activities, hindering their ability to nurture existing relationships and attract new business. The average agent spends a staggering three hours per day resolving tenant and landlord matters, leaving them feeling reactive rather than proactive in their approach.


One agent responded with, "Do you understand how hard it is when you want to do a great job of taking care of your existing customers, while there is so much pressure to find new ones?" This sentiment resonates deeply within the industry, as agents find themselves caught in the crossfire between unsympathetic landlords and tenants, each with their own grievances and demands.

"Do you understand how hard it is when you want to do a great job of taking care of your existing customers, while there is so much pressure to find new ones?"

There is hope, and there are solutions! Building trust, empathy, and effective communication channels can transform the dynamic between agents, landlords, and tenants.


But how can agents differentiate themselves on service to achieve this goal? The answer lies in the quality of service provided. By prioritising customer satisfaction and the quality of service they provide agents can pave the way for long-term stability and success.


Agents who go above and beyond to understand the needs of both landlords and tenants, offering tailored solutions and proactive support, stand to gain a competitive edge. By investing in technology and reward and loyalty platforms like Vaboo, agents can provide genuine engagement solutions, streamline processes, enhance communication, and deliver exceptional service experiences.


Vaboo offers a comprehensive solution designed to help agents elevate their service standards and cultivate stronger relationships with landlords and tenants alike. With Vaboo, agents can provide powerful engagement with a rewards platform which allows their customers to feel looked after, cared for and respected whilst enjoying much needed savings on hundreds of retail brands which help them with day-to-day expenses and the rising cost of living.


Through the Vaboo platform, agents can efficiently provide rewards, incentives, and genuine engagement, fostering goodwill and loyalty amongst all parties. By embracing innovative customer-centric solutions, agents can elevate themselves above the traditional property management stereotype and emerge as a trusted partner which can help drive standout in a competitive landscape with a genuine differentiation in service.


The path to building better relationships between agents, landlords, and tenants is paved with empathy, communication, and a commitment to delivering outstanding service.

To hear how Fraser Barron from Tristams has experienced the benefits of improving relationships to enhance their business - click here.


If you're ready to take the first step towards transforming your property management experience, contact Vaboo for a platform demo today. Let's work together to create a brighter future for agents, landlords, and tenants alike.


Enter your details for a free Vaboo demo:


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